10 Price Optimiser
Price Optimiser measures the price elasticity of demand, then recommends the optimal price points for maximising two different modes of sale metrics:
Revenue maximising
Velocity (quantity) targetting
Though revenue maximising is a natural and intuitive as a vendor, some marketing focus may be directed towards generating hype, where more customer purchases may lead to more word-of-mouth referrals or lead to ‘sold more than million units’ type of headlines.